Founder of Basics et al, Abenaa Adjei

Founder & CEO of Basics et al, Abenaa Adjei, wanted a brand that focused on elevated basics. Elevated basics & classics for effortless style. This bootstrapped small business was born out of the ongoing pandemic. With more time and a desire to bring life to an untapped goal, Basics et al was born. 

To learn more about the making of Basics et al, you can tap into the behind the scenes series to follow along in her journey. 

Episode 1


Episode 2


Episode 3