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Story Behind the Brand

Abenaa Adjei of BASICS et al

Founder & CEO of BASICS et al, Abenaa Adjei, launched this bootstrapped small business amid an ongoing pandemic. With a desire to bring an untapped goal to life, BASICS et al was born. The brand provides carefully curated closet essentials that are timeless, with an air of effortless style.

To learn more about the making of BASICS et al, you can tap into the behind the scenes series to follow along in her journey.

Episode 1

Episode 2

Episode 3

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